Welcome to ConneXion Strategies
Specialists in Medical Device Start-ups, New Market Development, New Product Launches, Brand Re-positioning, and Company Turnarounds
Why turn to ConneXion Strategies?
A disciplined process saves precious time and investment money
• Determining Current User Practices vs N of 1 decisions
• Diving deep into Competitive Landscape
• Assessing and Facilitating Stakeholder Alignment
A patent does not guarantee Freedom to Operate.
FDA clearance is necessary but not sufficient; a company also requires FDA
processes to manufacture and sell.
Google University may tell you what you need to do but not how to do it.
Our particular strength centers around uniting clinicians, patients/users, and engineers to address unmet needs with market-viable solutions, targeted to appropriate market segments.
We help drive innovation, business-building, and company M&A preparation.
We connect Strategy with Implementation.
We are guided by the clinical data and the economic data.
We coach clients to avoid common mistakes.
We make the Connections to help you access subject matter experts with a
commitment to your business.
Our MittyPak™ Leadership Team for the Sky High Relief challenge:
Peg Fradette
A Venture Mentor and driver of new and turnaround businesses. Visionary, customer-centric, energetic and tenacious, she is a motivational leader with significant experience in worldwide Sales, Marketing, Professional Education, and New Business Development. She has developed and launched businesses in 3 different crowded markets — Biosurgery, General Surgery, and Plastic Surgery — that are now highly successful, sustainable, stand-alone businesses and has been part of the leadership team for two acquisitions at significant multiples of sales.
Medical Industry Experience: Ethicon, Inc, (Johnson & Johnson), Hollister, InteloMed, Apatech, Baxter, AliMed.
Non-Medical experience: Executive Director of the Narragansett, RI Chamber of Commerce, and Entrepreneurial ventures including a Café, a Performing Arts Studio, and a Not-for-Profit Community Theatre.
Consulting Experience: IMB, Bovie Medical, Mpathy Medical, GeoTech, and Banyan Medical.
Lynn Farrar
A marketer with an uncanny ability for identifying strategic opportunities. Often referred to as visionary, the combination of that strength with wide-ranging experience contributes to her impact. Her unique perspective – honed from OTC, medical devices, healthcare system, and patient advocacy roles — helps clients identify and build disciplined, detailed and logical approaches to their businesses, from start-ups to Fortune 50 companies. She is also recognized for developing KOL relationships on a clinical level and for business-building innovation — new markets, geographies, studies, and products.
Industry Experience: InteloMed, Accuray, Mercy Health, Ethicon Endo-Surgery (Johnson & Johnson), as well the Fleet Enema company, KFC and P&G.
Tom Kramer
An innovator with a cheerful can-do attitude and disciplined approach, he has led not only Kablooe Design, a product design and development company, for the last 16 years, but also spearheaded development of the trademarked D3 (Design Driven Development®) process to facilitate client innovation, and is still hands on with clients from Fortune 500 companies to start-ups…including the AFWERX Sky High Relief challenge. His personal passion is for user-driven devices. He has helped develop atrial fibrillation therapies, coronary intervention devices, drug delivery devices, prostate surgery devices, and other unique medical devices, but has also developed many non-medical devices including guitars, the Stowboard, lipstick containers and farming tractors.
Industry experience: Kablooe Design (for 29 years!), leading design development projects for clients such as Medtronic, St. Jude Medical, Boston Scientific, Atricure, and Kodak health imaging as well as multiple start-ups.
Team Specialties Experience
Uro/Gyn/Prostate Product Development Experience
